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10 Tips For Promoting Through Ezine
Articles
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10 Tips For Promoting Through Ezine Articles
by Michael Southon
What's the most powerful marketing
technique on the Web?
Search Engine positioning? Perhaps. But did you know that
some
of the most successful web marketers don't bother much with
the
Search Engines?
They put most of their effort into another technique that's
just as
powerful and is much more under their control.
They write Ezine Articles.
There are tens of thousands of Ezines being published every
month,
with a collective audience of millions.
And the editors of most of those Ezines are all looking for
quality
content for their newsletters.
If you master this technique you can get your name and your
website URL in front of 100,000 or even a million readers.
Right now there's a shortage of good Ezine Articles.
So, if you write well and you know how to do research on the
Internet, there's a huge market waiting for you.
But there are some tips for writing and publishing Ezine Articles.
Here they are:
(A) Writing Your Ezine Articles:
(1) Pick a topic that you know something about (however little)
and then go to the Search Engines and find as many websites
as
you can that deal with that subject.
As well as collecting information for your article, make a
note of
any URLs that offer free resources dealing with the topic
of your
article. Include those URLs in your article.
(2) Once you've done the basic research, write the title of
your
article in the middle of a blank page and circle it. Then
jot down
your information in lines that radiate out from your title,
like the
spokes of a wheel. This technique is called 'Mind Mapping'
and it's
a very effective way of organizing your ideas.
You can find more information on Mind Mapping at:
http://www.mind-map.com/
(3) An increasing number of Ezine Publishers will not accept
articles
that are promoting a product you sell. So, keep your article
free of
affiliate links; avoid mentioning any products or services
for which
you receive a commission.
(4) At the end of your article, attach a 5- or 6-line 'Resource
Box'
that includes your website URL and/or your email address.
(5) When you have finished your article, do NOT send it off
straight
away. Let it lie fallow for 2 or 3 days and then come back
and read
it again. You'll be amazed at the improvements you can make.
Those
final improvements are what makes the difference between an
article
that gets published and one that doesn't.
(B) Publishing Your Ezine Articles:
(6) There are two ways of getting your articles published:
'Individual Submissions' and 'General Distribution'.
'General Distribution' will get your article in front of many
more readers,
per unit of effort expended, than 'Individual Submission',
and I suggest
you use this method before making Individual Submissions.
There are basically two kinds of 'General Distribution':
Announcement Lists and websites.
Here are some Article Announcement Lists:
article_announce-subscribe@egroups.com
free-content-subscribe@onelist.com
publishinyours-subscribe@onelist.com
articles_archives-subscribe@egroups.com
Here are some Websites that provide Free Content to Ezine
Publishers:
http://www.ezinearticles.com/
http://www.ideamarketers.com/
http://www.web-source.net/articlesub.htm
(7) Once you've used these 'General Distribution' techniques,
then
submit your article to individual Ezines.
However, before making individual submissions, find out (a)
if the
Ezine Publisher accepts article submissions, (b) what the
Publisher's
guidelines are for article submissions.
My free Ezine Directory gives you this information,
'The Free Directory of Ezines': http://www.freezineweb.com/
(8) Format your article to 65 characters per line and make
sure
it contains no spelling mistakes. With the availability of
spell-checkers
there's really no excuse for spelling mistakes. If your article
does
contain spelling mistakes, many Publishers will just discard
your article.
(9) Don't submit articles to the same Ezine Publisher more
than
once a month.
(10) Address the Ezine Publisher personally, and make sure
that the
message accompanying your article is very courteous - you're
asking
the Publisher to read your article and give you some of her
valuable
time and she probably gets dozens of article submissions a
week.
Every success to you!
(c) 2000, by Michael Southon
_____________________________________________________________
Michael Southon has been writing for the Internet for over
3 years.
He has shown hundreds of webmasters how to use this simple
technique
to get massive free publicity and dramatically increase traffic
and sales.
Click here to find out more:
http://profitwebservices.com/ezine
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