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Your Domain Name is one of the most important decisions you have to make. There are 3 primary reasons for this:

1. This is how people find you on the web.
2. Helps create your identity online
3. Search engines can use your name when someone does a "keyword" search.
    A "keyword" search is when someone goes to a search engine and types in one
    or more words relating to what they are searching for. For example, if you were to
    do a search for the terms Domain Names, a list of hundreds or thousands of sites
    relating to Domain Names would appear.

So it's important to have a name relating to whatever activity it is you're planning on
conducting online.

If you are planning a business, always try to use ".com".
It is universally accepted as the designation for a business.

Any other designation, no matter how they sound ".biz" or how patriotic you may be ".us" just doesn't have the same impact or level of professionalism as ".com".

To make sure you are listed by the search engines in the most pertinent category,
make a list of the keywords pertaining to your business and try different combinations
until you come up with a name descriptive of your business and esthetically sounding.
You can use GoTo.com to find the frequency of your keywords at this address
http://inventory.overture.com/d/searchinventory/suggestion/.

Now that you have chosen your name here is an important tip:

When you sign up with a hosting plan that offers to register your domain, make sure
you keep ownership of the name not the hosting company. You're the one paying the
money so make sure it's yours. If you ever wish to change hosting companies in the
future, there will be little difficulty in transferring the name to the new host.